General Manager - Lethbridge, AB


Location: Lethbridge, AB

Position Status: OPEN

Salary: $100,000 - $125,000 per year for Total Compensation

KAN Recruitment is seeking a dynamic General Manager for a well-established powersports and marine dealership located in Lethbridge, AB.

The General Manager will oversee all aspects of dealership operations, including sales, service, parts, finance, staffing, customer experience, and financial performance. The successful candidate will be a confident and hands-on leader who can motivate employees, improve operational efficiency, and support the continued growth of the dealership.

About the Company

Our client is an established powersports and marine dealership offering a wide selection of new and pre-owned motorcycles, ATVs, utility vehicles, side-by-sides, snowmobiles, scooters, marine products, and other recreational vehicles. Their knowledgeable sales, financing, service, and parts teams are committed to building long-term customer relationships through premium products, exceptional service, and industry-trained employees.

Responsibilities

  • Oversee the dealership’s daily sales, service, parts, finance, and administrative operations.

  • Lead, support, and develop a high-performing team.

  • Establish goals and monitor departmental performance.

  • Review financial reports, sales results, budgets, inventory levels, and profitability.

  • Develop and implement policies and procedures to improve efficiency.

  • Monitor powersports and marine industry trends and customer needs.

  • Support the recruitment, onboarding, training, and performance management of employees.

  • Build strong relationships with customers, manufacturers, vendors, and community partners.

  • Address customer concerns and resolve disputes professionally.

  • Negotiate pricing and agreements with vendors and suppliers.

  • Develop and execute strategic plans to support the dealership’s continued success.

  • Ensure the dealership provides an exceptional customer experience across all departments.

Requirements

  • Minimum five years of management experience in powersports, marine, recreational vehicles, automotive, equipment, or a related dealership environment.

  • Strong leadership and team-development skills.

  • Experience overseeing sales, service, parts, or dealership operations.

  • Strong financial knowledge, including budgeting, forecasting, and performance reporting.

  • Excellent communication, negotiation, and relationship-building skills.

  • Proven ability to solve problems and make sound business decisions.

  • Customer-focused approach with a commitment to delivering outstanding service.

  • Knowledge of powersports and marine products is considered a strong asset.

To apply, please email resume to kristie@kanrecruitment.com

We thank all those who express interest in this opportunity however only those short-listed will be contacted.

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